At Label Reeha, every piece of jewellery is more than an accessory: it’s a handcrafted story. Each design is meticulously created using traditional Assamese textiles. Assam’s rich heritage in weaving, especially Assam Silk and the renowned Assam Muga, is celebrated worldwide for its beauty, vibrancy, and intricate motifs.
Inspired by this cultural richness, we envisioned jewellery that blends these exquisite textiles with timeless, hand-crafted artistry. The result is a collection where age-old techniques meet contemporary, bohemian charm. From bold, ethnic statement pieces to delicate jewellery for everyday wear, every creation embodies craftsmanship, culture, and individuality.
"She was born, and so was the brand. I’ve always believed that some things choose you before you choose them. For me, that was my daughter, Reeha. And soon after, it was this brand."
Defining "Reeha"
In Assamese tradition, a Reeha is a sacred cloth. It’s part of what a mother gifts her daughter : a symbol of love, blessings, and everything you want to wrap around someone you cherish. When I became a mother, that word took on a whole new meaning for me.
I wanted to hold on to that emotion. To the rituals. To where I come from. That’s how Label Reeha was born … as a way to bring a piece of Assam into the lives of women everywhere.
Each piece we make is inspired by our roots, made slowly and lovingly by hand, and tells a story that’s bigger than trends. This isn’t just jewellery. It's a memory. It’s meaning.
It’s a thread that ties the past to the present and maybe even to the future.
From my heart to yours, Welcome to Label Reeha!
To bring Assam, my homeland to a global audience. We stand for emotional connection, cultural pride, and true artisanal value, offering pieces that make every woman feel beautifully seen, resisting the sterile perfection of fast fashion.
To share the spirit of Assam with the world “One handcrafted piece at a time”. We envision a world where jewellery is storytelling in wearable form, and every woman feels celebrated in what she chooses to wear.
Our designs intertwine hand-woven textiles, folklore, and artisanal skill to create wearable stories. Each piece connects you to your roots through slow, authentic fashion : truly “Assam in Every Thread.”
